Why we exist
Three of us came from growth roles at SaaS companies that spent significant sums on SEO - and watched, over 18 months, the unattributed share of buyer activity migrate to LLM answers. We started building a manual tracker for ourselves. Other operators kept asking for it. We turned it into a product.
How we work
Small team, distributed across Auckland, New Zealand. Most decisions happen in writing. Most meetings get cancelled. We ship every week. Customers can email any of the four of us directly and one of us will reply within a working day.
What we believe
Marketing measurement should obsess over the thing that's actually changing. Right now that thing is which brand the AI names, by name, in the answer paragraph your buyer reads instead of clicking through to your site. Everything else is downstream of that signal.
Backers
Founder-led, profitable, no external investors. We're free to build for the long-term customer outcome instead of the quarterly growth target.
Get in touch
hello@boldgeo.co reaches all of us. The contact form works too if you'd rather pick a topic.