Share of voice, the AI version
Old share-of-voice metrics measured impressions or social mentions. Benchmarks measures the only share that matters now: when your category is being discussed inside an LLM answer, what percentage of the named brands is you?
Pick your reference set
Choose 5–25 brands to benchmark against. We track every prompt against the whole set, daily, and stack-rank them. Move them in and out as your competitive frame shifts.
The gap report
Where you lose: the queries where your competitors are named and you aren't. Each gap comes with a probable explanation - weak entity signals, missing comparison page, thin third-party authority - and a suggested fix in the weekly Action Plan.
Hidden challengers
Benchmarks surfaces brands you've never heard of who are dominating answer slots in your category. We've found that ~30% of customers discover a meaningful competitor inside their first week.